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Campaigns & content

Here are some campaign pieces I've written. Most of these were part of integrated campaigns containing a full suite of awareness, interest and engagement assets, plus emails, social posts, digital display ads etc.

AMD EPYC campaign

An integrated content marketing campaign for AMD's new EPYC processor. This campaign successfully re-introduced AMD as a challenger brand in the server processor market. The example above is a top-of-funnel At A Glance guide.

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VMware Cloud Provider Programme 

VMware's ongoing Cloud Provider Programme targets MSPs, CSPs and Aggregators with a wide range of marketing, enablement and educational content. This example is an eBook showing partners what's on offer if they upgrade to a more advanced suite of cloud services. 

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StarLeaf Standby launch campaign 

As the world's first failover service for video conferencing and collaboration, StarLeaf Standby enables remote workers to stay productive if their main meeting services is unavailable. This website was created for the StarLeaf Standby launch.   

StarLeaf/Conflab Health campaign

StarLeaf joined forces with Conflab Health to offer NHS trusts and GP practices a secure and reliable remote patient care solution. This video lets prospects know that a new government funding initiative means they can effectively get Conflab Health for free.  

O2 Business white paper 

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This thought leadership asset took the content from an informal panel discussion at O2 Live! in 2018 and repurposed it into a white paper featuring O2’s Smart Workplace solutions

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O2 Business blogs

This series of blogs was ghost-wtitten for business leaders within O2. They were hosted on and third-party sites, and promoted on social and in O2's newsletters.

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CA Mainframe Newsletter

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SAS ABM campaign 

Masters of Mainframe was a quarterly newsletter published by CA to their IBM mainframe customers. It covered industry, product and technical news, and ran continuously for over 5 years until CA was acquired in 2018.

A targeted campaign designed to extend SAS's footprint in existing customers. This graphical guide offered a light introduction to what SAS's supply chain automation solutions could offer to AstraZeneca. 

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Cirba digital display campaign 

An online campaign to launch Cirba's Desnify solution.

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VMware social campaign 

Natural Partnership-themed tiles to accompany paid and organic social posts.

Like to see more?

Get in touch and I'll be happy to share my portfolio. 

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