Capabilities & experience
Creative, copywriting
& planning
Content marketing
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Concepts: big ideas for tactical or integrated campaigns and executions.
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Content planning: value propositions, GTM plans, content audits, messaging matrices.
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Brand: company and product identities, refreshes and re-brands, launch and re-launch campaigns.
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Long copy: newsletters, brochures, thought leadership, telemarketing scripts, white papers, eBooks.
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Short copy: POS, posters, flyers, press ads, stands, event displays.
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Digital: websites, paid/organic social, Google display ads, paid search ads, blogs, Wikipedia pages, webinar presentations, HTML/outreach emails.
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Marketing automation platforms: campaigns flows for content funnels and nurture programmes.
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Channel/internal comms: to- and through-channel campaigns, SPIFF days, room dress, sales incentives and promotions.
In addition to my writing skills, I'm experienced in:
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Content strategy: planning and executing multi-channel lead-gen, brand and always-on activity across multiple digital and traditional channels.
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Campaign strategy: planning and executing content marketing campaigns that move prospects through the sales funnel.
CV at a glance
April Six: B2B Marcoms Agency of the Year, 2015.
2021 - present
Freelance copywriter, working with both agencies and technology companies.
Content Marketing Manager at StarLeaf, a UK video conferencing startup and one of the Sunday Times Tech Track 100 list of fast-growing UK tech companies.
2020 - 2021
2008 - 2020
Senior Copywriter at April Six, a global tech sector marketing agency and winner of B2B Marketing's Agency of the Year award in 2015.
2003 - 2008
Project Director at Industry Direct Limited, a tech sector analyst and marketing consultancy with offices in the UK and US.
Prior to 2003, I worked in media planning and buying at several London agencies including The Adventis Group and AMD (part of the Chime Group.)
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