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Capabilities & experience

Creative, copywriting
& planning

Content marketing 

  • Concepts: big ideas for tactical or integrated campaigns and executions. 

  • Content planning: value propositions, GTM plans, content audits, messaging matrices.

  • Brand: company and product identities, refreshes and re-brands, launch and re-launch campaigns.

  • Long copy: newsletters, brochures, thought leadership, telemarketing scripts, white papers, eBooks. 

  • Short copy: POS, posters, flyers, press ads, stands, event displays.

  • Digital: websites, paid/organic social, Google display ads, paid search ads, blogs, Wikipedia pages, webinar presentations, HTML/outreach emails.

  • Marketing automation platforms: campaigns flows for content funnels and nurture programmes.

  • Channel/internal comms: to- and through-channel campaigns, SPIFF days, room dress, sales incentives and promotions. 

In addition to my writing skills, I'm experienced in:

  • Content strategy: planning and executing multi-channel lead-gen, brand and always-on activity across multiple digital and traditional channels.

  • Campaign strategy: planning and executing content marketing campaigns that move prospects through the sales funnel.

CV at a glance

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April Six: B2B Marcoms Agency of the Year, 2015.

2021 - present

Freelance copywriter, working with both agencies and technology companies.

Content Marketing Manager at StarLeaf, a UK video conferencing startup and one of the Sunday Times Tech Track 100 list of fast-growing UK tech companies.

2020 - 2021

2008 - 2020

Senior Copywriter at April Six, a global tech sector marketing agency and winner of B2B Marketing's Agency of the Year award in 2015.

2003 - 2008

Project Director at Industry Direct Limited, a tech sector analyst and marketing consultancy with offices in the UK and US. 

Prior to 2003, I worked in media planning and buying at several London agencies including The Adventis Group and AMD (part of the Chime Group.)

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