Andy Bird
Freelance B2B technology copywriter
From concepts to content, I help B2B brands connect with their audiences.
I've written campaigns that helped break market monopolies, ABMs that influenced the UK's infrastructure, and I've been a lead writer at B2B Marketing's Agency of the Year.
If you're looking for a proven freelance copywriter for your next project, I'd love to hear from you.
Why me?
Experienced
In 20 years as a creative, I’ve written everything from campaign plant pots to ABMs targeting the world’s biggest companies. I’ll use all my know-how to help you tell your story and make your message cut through. Hopefully my experience means you'll feel you're in safe hands, too.
Tech-literate
Good B2B writing is engaging and distinctive. But it also needs to show real understanding of complex products, markets and buyers. I'll make sure your copy strikes the right balance between simple and simplistic: creating a human connection while building trust and credibility with your audience.
Collaborative
Some briefs are gold-plated. And sometimes the product specs aren't ready, your stakeholders can't agree, and the launch is on Friday. Wherever you're starting from, I'll take a constructive approach to creating your copy, and do everything I can to help you achieve the best outcome.
Work
Here are some examples of concepts, copy and content I've written or co-created.
If you'd like to chat about something more specific, like ABMs or sales enablement, just let me know.
Services
My experience as a senior copywriter in an award-winning agency, and as an in-house content marketing manager, means I can help you plan, conceptualise and create effective campaigns and assets,
Strategy
Content audits
Content funnels
Content strategy
Campaign strategy
Campaign planning
Gartner MQ submissions
Creative
Pitches
Branding
Rebranding
Video & animation
Concepts & ideation
Content
ABMs
Infographics
Sales enablement
Thought leadership
eBooks/Foleon/Turtl
Wrangling AI content
To and through channel
Messaging
Brand guidelines
Messaging houses
Value propositions
Product messaging
Messaging matrices
Marketing messaging
"Andy is one of the very best content writers I've worked with. Knowledgeable, creative, strategic and a talented wordsmith, I'd recommend him without hesitation.”
CMO
"Andy is one of those magical creatives that seems to effortlessly deliver, without ego or bombast. Smart, funny, experienced and dedicated, he’s lovely to work with.
I recommend that you do.”
Creative Director
"Andy has a knack for knowing what clients want and delivering every time. He's a true problem-solver and totally reliable."
Account Director
Shall we talk?
For freelance rates and availability, more info, or just a chat, drop me a line using the form.
I'm based in Hitchin in North Hertfordshire, within easy travelling distance of London, Cambridge, Milton Keynes and the M4/M40 corridor.
© 2026 by Andy Bird