Andy Bird
Freelance B2B technology copywriter
From concepts to campaigns and content, I help B2B brands connect with their audiences.
I've written for some of the best-known names in B2B and tech – including Microsoft, PwC, AMD, Vodafone Business, Lenovo, Canon and HP – as well as for startups and niche SaaS providers.
If you're looking for a proven freelance copywriter for your next project, I'd love to hear from you.
Why me?
Experienced
From branded plant pots to product manuals, I've written all kinds assets about all kinds of tech. There's every chance I've written the kind of thing you're looking for. Which means you won't waste ages talking me through basic stuff. Or get something back that, erm, wasn't quite what you expected.
Tech-literate
Good B2B writing is engaging and distinctive. But it also needs to demonstrate real understanding of specialist products, markets and buyers. I'll make sure your copy strikes the right balance between simple and simplistic: creating a human connection while building trust and credibility with your audience.
Collaborative
Some briefs are gold-plated. And sometimes the product specs aren't ready, the stakeholders are on holiday and the launch is next Friday. Whatever your situation, I'll take a constructive approach to creating your copy. And I'll do everything I can to make sure the end result achieves the right impact.
Work
Here are some examples of concepts, copy and content I've written or co-created with art directors.
If you'd like to see something more specific just let me know >>
Services
With 20+ years' writing experience, including as a senior copywriter in an award-winning agency, and as an in-house content marketer, I can help you plan, conceptualise and create your campaigns and assets.
Strategy
Content audits
Content funnels
Content strategy
Campaign strategy
Campaign planning
Creative
Pitches
Branding
Rebranding
Video & animation
Concepts & ideation
Content
ABMs
Infographics
Sales enablement
Thought leadership
eBooks/Foleon/Turtl
Wrangling AI content
To and through channel
Messaging
Brand guidelines
Messaging houses
Value propositions
Product messaging
Messaging matrices
Marketing messaging
Contact me
For freelance rates and availability, more info, or just a chat, drop me a line using the form.
I'm based in Hitchin in North Hertfordshire, within easy travelling distance of London, Cambridge, Milton Keynes and the M4/M40 corridor.
