Andy Bird
Freelance B2B technology copywriter
From concepts to content and programmes, I help B2B brands connect with their audiences.
I've written campaigns that helped break market monopolies, ABMs that reshaped the UK's infrastructure, and been a lead writer at B2B Marketing's Agency of the Year.
If you're looking for a proven freelance copywriter for your next project, I'd love to hear from you.
Why me?
Experienced
Whether it's concepts that bring your offers to life, movies that articulate your purpose, or thought leadership that doesn't even mention your products, I'll use all my experience to make your message hit home. And because I've got 20 years' agency and client-side know-how, I'll hopefully make the process stress-free, too.
Tech-literate
Good B2B writing is engaging and distinctive. But it also needs to demonstrate real understanding of specialist products, markets and buyers. I'll make sure your copy strikes the right balance between simple and simplistic: creating a human connection while building trust and credibility with your audience.
Collaborative
Some briefs are gold-plated. And sometimes the product specs aren't ready, your stakeholders can't agree, and the launch is on Friday. Wherever you're starting from, I'll take a constructive approach to creating your copy. And I'll do everything I can to make sure the end result achieves the right impact.
Work
Here are some examples of concepts, copy and content I've written or co-created.
If you'd like to chat about something more specific, like ABMs or sales enablement, just let me know.
Services
With 20+ years' writing experience, including as a senior copywriter in an award-winning agency, and as an in-house content marketing manager, I can help you plan, conceptualise and create your campaigns and assets.
Strategy
Content audits
Content funnels
Content strategy
Campaign strategy
Campaign planning
Gartner MQ submissions
Creative
Pitches
Branding
Rebranding
Video & animation
Concepts & ideation
Content
ABMs
Infographics
Sales enablement
Thought leadership
eBooks/Foleon/Turtl
Wrangling AI content
To and through channel
Messaging
Brand guidelines
Messaging houses
Value propositions
Product messaging
Messaging matrices
Marketing messaging
Andy is one of the very best content writers I've worked with. Knowledgeable, creative, strategic and a talented wordsmith, I'd recommend him without hesitation.”
CMO
"Andy is one of those magical creatives that seems to effortlessly deliver, without ego or bombast. Smart, funny, experienced and dedicated, he’s lovely to work with.
I recommend that you do.”
Creative Director
Andy has a knack of knowing what clients want and delivering every time. He's a true problem-solver and totaly reliable."
Account Director
Contact me
For freelance rates and availability, more info, or just a chat, drop me a line using the form.
I'm based in Hitchin in North Hertfordshire, within easy travelling distance of London, Cambridge, Milton Keynes and the M4/M40 corridor.
© 2026 by Andy Bird